Evaluation task 3 - How effective is the combination of your main product and ancillary texts? - Emma Taylor and Tom Bailey

Fallen Grace; Evaluation Task Three from emmabrgs550

 Website Evaluation - Written by Tom Bailey

http://www.fallengracemovie.co.uk/

We have created the domain www.fallengracemovie.co.uk as it appears more professional and closer to real film websites than it would if we were to use a wix website for example. The website opens up with the home page clearly displaying the title of the film and when it will be available in cinemas, with a menu bar underneath containing a search bar, allowing viewers to search for more specific pieces of information. The menu bar also contains the following buttons taking viewers to different places within the website: Home, ‘About’, ‘Contact’, ‘Competitions’ and ‘The Makers Of’. There are also the logos from some of the international film festivals that the film would be screened at if it were a real film such as 'Raindance' and 'Cannes'. The film festivals make great promotion for an upcoming film and also aid in persuading potential viewers to go and watch the film as it has received recognition from various international film festivals. 

 

Also on the homepage an embedded link to the trailer on vimeo, allowing straight away for potential audiences to watch the trailer without having to search for it, the trailer is by far the biggest persuasive tool that can be used to promote the film, so it is essential to make sure that above anything else the visitors of the website watch the trailer, especially if they haven't seen it already. Also beneath that is a short description briefing the viwers about the film and the studios involved, the description also references to previous films the studios have made such as 'Sweet Revenge', our Thriller opening from our foundation portafolio. 

                                                                                                                      

At the very bottom of the page is a series of studio photos of our artists in character. The photos were shot in a studio rather than just print screened from the footage in order to make the website look more professional and as close as possible to a real film promotional website which is our ultimate aim.  There are also links to the individual websites of the studios involved including 'Spyglass Entertainment' 'DreamWorks studios' and 'Broken Coal productions'. 

   

   Also seen at the bottom is a small copywrite stamp simply maintaining all rights to Fallen Grace, adding a slightly more professional touch to the website, this can be seem on all other film promotion websites such as this one from the promotional website for Harry Potter and the Deathy Hallows part II. 

                                                 

The 'about' page

The about page, pictured above features a small synopsis of the film, introducing the characters, their backgrounds and how their stories fit into the overall narrative of the film. There is also a little more insight into the actors and actresses that play the characters should the reader want to carry our further research into them. Also featured on the left hand side is a live twitter feed from the official twitter account we created for the film, with updates on the films progress, including sneak previews and links to other websites and social media relating to the film such as the Facebook page. This also provides visitors to the website with the opportunity to follow the twitter account and receive these live updates on their timeline. Social media is now a huge tool used by film companies to promote an upcoming film, so by including a live feed and links to the social media sites on the website we are ensuring that we are staying current and up to date with the most effective way of promoting through the media.

                                                                                                                                 

Also on the about page is a meet the actors section containing a head shot and a little bit of information about our actors and their background.

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On the right hand side of the page there are the logos of several cinemas where Fallen Grace will be screening. Anchored by the title, it is clear that the film is being screened at a variety of different cinemas across the country so a screening will be in close proximity wherever the viewer might be.

On the 'contact' page there is a list of the studios involved in the production along with their addresses and contact information should the audience have any queries and wish to contact the studios directly.

      

   

Websites for films are also prime opportunities to promote other films by the production companies, we have utilised this by including trailers of other recent films by the production companies involved on the website's about page also, such as 'Real Steel' by DreamWorks and 'The Ruins' by Spyglass entertainment. We have also included a pre-order option of the DVD to make the audience feel as though they will be one of the first to receive this exciting new film on DVD, it also secures immediate sales upon the film’s release. The pre-order link also contains the option to share the film with their friends over social networks such as Facebook, twitter and e-mail. By having the viewers share the film with their friends, the film will gain more interest and then more viewers and then resultantly more revenue.

                                                                                                  

A common convention with film promotion websites is the option to enter a competition to win a prize relating to the film. We have offered our viewers the opportunity to win a signed poster of the film with all the cast signiactures. All they have to do to be within a chance of winning is like the Facebook page and follow the Twitter page, this provides excellent promotion for the film and encourages as many people as possible to follow the social network pages which can then be used to maintain the interest of the potential viewers up until the films release.  The makers of... The website also features a ‘the makers of’ section containing some information on the production companies involved. The information includes a little information about the production companies’ history and their backgrounds. This will increase recognition of the studios and also help persuade the audiences to watch Fallen Grace as if it is clear that the film was made by highly experienced and professional studios it will be of good quality. Also if the audiences have seen films by these production companies in the past and particularly liked them they will be further inclined to watch ‘Fallen Grace’ as they are likely to enjoy it also.